About SWADOH

 

SWADOH is a creative studio seeking a harmonious blending of artistic expression and a high level of craftsmanship. We dedicate our effort to bring together these two elements to create works of art that are aesthetically pleasing and demonstrate a mastery of technique and skill.The current collection features lighting, art and materials handcrafted by the finest French artisans.

Each collection emerges from the unique connections between creators and their chosen mediums and is fueled by the belief that thoughtful design elevates spaces.

 
 
SWADOH at ICFF May 2022 | photographer Matthew Gordon
 
SWADOH founder, Valerie Legras
Light correlates to shadow by contrast. One does not exist without the other.
— Valerie Legras
 

About the Founder

Born and raised in Epernay, France, the capital of Champagne where luxury is embedded in the everyday, Valerie Legras, founder and creative director of SWADOH possesses a unique understanding of refinement and elegance. Growing up amidst the vineyards and heritage of the Champagne region, she absorbed the essence of luxury, craftsmanship, and sophistication from her surroundings.

Graduating with a Master's in Interior and Product Design from Ecole Camondo in Paris, she further developed her creative endeavors. As a young adult, this resulted in a deep immersion in design principles, fostering a keen eye for detail, a refined aesthetic sensibility, and a profound understanding of French craftsmanship that remains deeply ingrained in her work today. 

Drawing from years of experience as an interior designer, and a passion for material and material transformation, Valerie Legras embarked on a journey by creating SWADOH in 2020, an anagram of "shadow", SWADOH is driven to shine a light on creators with a refreshingly original point of view, interpreting materials and textures with both traditional and contemporary techniques. 

SWADOH has the privilege of representing talented creators and engaging in collaboration with them, working at the intersection of artistic and artisanal savoir-faire (know-how) by offering innovative creation and design solutions.

From conceptualization to execution, SWADOH draws upon this rich tapestry of creativity and expertise to provide pieces of design that resonate with beauty, functionality, and timeless elegance. 

Brand Elements

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Materials—

Bringing the inherent beauty of materials to light is central to our mission. From highlighting striking textural details to experimenting with unexpected contrast, our collections uncover the infinite inspiration found in material details.

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Craft

We are committed to honoring the integrity of the fine craft process. Whether it’s employing time-honored artisanal traditions or more contemporary innovations, SWADOH creators exemplify the highest standards of handmade craftsmanship.

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Care—

A deep sense of customized care guides all that we do. We serve as a creative bridge between the French and American design communities, forging direct and lasting relationships with creators, collaborators and customers. This philosophy is reflected in the handcrafted quality of our collections, through our transparent and personalized customer service experience, as well as in the way we champion our creators by spotlighting their stories.

 

“Were it not for shadows, there would be no beauty.”

IN PRAISE OF SHADOW (Jun'ichirō Tanizaki)

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